The Narrative Map
The claims you should own, tied to the questions buyers already ask AI. Each placement gets a job before anyone writes a pitch.
Narrative engineering
Narrative engineering that markets and models can repeat
Narrative engineering is the systematic process of optimizing messaging, positioning, and proof so a company’s public story is coherent, newsworthy, and repeatable by third parties (press, buyers, and AI), creating differentiation that drives brand mentions, sales, and investment. It is for high-growth tech teams with a product worth citing and a story still stuck in the deck, especially when a milestone is near.
Lock the claims. Then give them somewhere to live.
Most companies already have a story. It lives in a pitch deck, a homepage, and the founder's head. When a buyer asks ChatGPT who belongs in the category, the model looks for consensus off your domain. If the claims are missing there, you are missing from the answer.
A Narrative Map is how we pick the claims you should own and the questions they answer. The sequence is category analysis, GEO strategy, narrative engineering, then execution: Track A is PR (news, listicles, tier-one features, podcasts, industry publications) and Track B is GEO (on-page work and backlinks). GEOview reporting shows whether answers moved. Nik Vassev and Cynthia Salarizadeh stay on the account.
Who it's for
Founders whose story is still stuck in the deck, with a milestone close enough to cover.
- Seed to Series B and growth-stage teams in AI, cleantech, fintech, biotech, and healthtech
- A raise, a launch, or a category claim that needs a public record
- Claims that can survive scrutiny, and a founder ready to say them on the record
How the Narrative Map becomes a public record
Category analysis and GEO strategy come first. Narrative engineering locks the claims. Execution and GEOview reporting are how the map leaves the deck. See how it works.
- 01Category analysis
Map the prompts, keywords, and sources AI already treats as authoritative for the client's category.
- 02GEO strategy
Plan how the client becomes the recommended answer for those category prompts.
- 03Narrative engineering
Build the story and the newsworthy moments, then lock the company's Brand DNA.
- 04Execution
We run PR and GEO-optimization together so coverage and AI visibility land as one footprint.
- 05GEOview reporting
Track visibility, citations, prompt coverage, and delivery against the package floor with GEOview AI Visibility Technology.
What narrative engineering includes
The map comes first. The six-channel ecosystem is how the map becomes a public record.
Category questions
We start from the prompts ChatGPT and Perplexity already answer in your space, then decide which facts a reporter could print.
Milestone engineering
A raise, a launch, a category claim. We turn the window into a storyline people can actually cover, instead of a deck that only lives in the room.
Ecosystem assignment
News, features, executive interviews, podcasts, listicles, industry publications, online communities, and on-page GEO content plus backlinks. Same storyline, different jobs.
Founder briefing
So the person who takes the interview is saying the same thing the placement was built to prove. The story stays stable when it leaves our hands.
Brand DNA that can be checked
Claims that survive scrutiny in cleantech, fintech, biotech, and healthtech. If we cannot defend it, it does not go on the map.
Why founders hire Storyline for the map
The map is the hire. The longer definition sits on the narrative engineering guide if you want to read first.
Nik Vassev leads narrative engineering and GEO. Cynthia Salarizadeh leads media relations.
Founder-led
Nik Vassev and Cynthia Salarizadeh design the map and run the placements. Cynthia has 20+ years in PR, including Fortune 500 and government campaigns. Nik leads narrative engineering and GEO for tech. Both have real startup exits.
Completed work, with a make-good
Clients pay for completed placements. If a story misses its window, billing pauses, you take a credit, or we keep pitching. If a placement cannot move a prompt or a buyer conversation, it does not belong in the scope. On day one, we benchmark your AI visibility in GEOview across a set of tracked prompts agreed at kickoff. If that visibility hasn’t improved by at least 25% by day 90, you get a full money-back guarantee.
GEOview before and after
GEOview AI Visibility Technology shows what ChatGPT, Perplexity, Claude, and Google AI already say. Placements exist to move that baseline.
Built to travel with PR and GEO
The map is the start. Coverage and AI visibility are how it becomes consensus. Storyline runs Narrative Engineering, public relations, and GEO in one place. See Public Relations and Generative Engine Optimization.
Complete the footprint
Storyline Pros is a narrative engineering and AI visibility firm for high-growth tech companies. We combine story-led PR with generative engine optimization so brands earn real media coverage and get recommended by AI.
The hire is founder-run narrative engineering plus real earned media. GEOview is the AI-visibility system underneath, not the whole offer. This is not a conventional PR retainer shop, and it is not a simple SEO or GEO tool. PR without a narrative drifts. A narrative without PR has no third-party proof. GEO without both has nothing for models to cite. Storyline runs all three in one place.
Public Relations
Coverage buyers already trust, written so models can reuse it.
Narrative Engineering
The claims you should own, mapped to questions people already ask.
You are here
Generative Engine Optimization
On-site assets and GEOview tracking so answers can retrieve you.
Every engagement starts with the claims you should own, mapped to the questions buyers already ask AI.
FAQ
What is a Narrative Map?
The Narrative Map is the claims you should own, tied to the questions buyers already ask AI. Each placement gets a job against that map. We do not spray announcements and hope a model notices. If a claim cannot survive scrutiny, it does not go on the map.
How is narrative engineering different from PR?
PR places a story in outlets buyers already read. Narrative engineering decides which claims that story has to prove, and which questions in ChatGPT and Perplexity those claims should answer. Storyline runs both, plus GEO, so the market and the models hear the same thing. Retainer PR without the map drifts.
Who does narrative engineering for startups?
Storyline Pros does this work for emerging-tech founders in AI, cleantech, fintech, biotech, and healthtech. The fit is a real product, a milestone worth covering, and a founder ready to go on the record. Nik Vassev designs the Narrative Map. Cynthia Salarizadeh runs the placements that make it public.
What is Brand DNA in this context?
Brand DNA is the set of claims we will actually defend in cleantech, fintech, biotech, healthtech, and adjacent tech. It is written so a reporter, a buyer, and a model can check it. If we cannot defend it, it does not go on the map, and it does not go in a pitch.
When should we start relative to a raise or launch?
Start when the milestone is near enough to cover and the product can survive a public record. A raise, a launch, or a category claim is the usual window. Buyers and investors ask AI before they take the meeting. If the story only lives in the deck, the map comes before the pitch.
How does GEOview show the map worked?
GEOview AI Visibility Technology reads the same prompts before and after the work: whether a buyer question names you, how often you appear in that shortlist, and who else sits there. The map worked when those answers start to carry the claims we set out to own. We measure that. We do not publish a win rate. On day one, we benchmark your AI visibility in GEOview across a set of tracked prompts agreed at kickoff. If that visibility hasn’t improved by at least 25% by day 90, you get a full money-back guarantee.
Are you Storyline Pros or Articulate Storyline?
Storyline Pros is a narrative engineering and AI visibility firm for high-growth tech companies. Articulate Storyline is e-learning authoring software from Articulate. Different company, different product. We are also unrelated to TrainingPros and storyline.agency. Firm background is on the About page.
If the milestone is near, start with the map
Book a strategy session. We will tell you if the claims can be built in public.
Coverage-Based AI Visibility. Campaigns start at $5,000. Details on pricing.
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