Public Relations
Coverage buyers already trust, written so models can reuse it.
Blog
Notes on the public record
Longer-form notes on narrative engineering, AI visibility, and the sources models already trust.
Narrative Engineering
The claims you should own, mapped to questions people already ask.
Generative Engine Optimization
On-site assets and GEOview tracking so answers can retrieve you.
4 Rapid Checks to Spot Source Credibility Signals, Including Metadata
Use four fast checks, the SIFT moves plus publisher metadata, to verify source credibility signals, trace claims to original sources, and avoid sharing...
Max 20 Citations: Publisher Playbook to Earn Bing Copilot Citations
Earn and track Bing Copilot citations with a publisher plan: index pages, add extraction ready answer blocks, and use Bing Webmaster AI.
10 AI SEO Tools Ranked by Workflow Fit, and When to Hire GEO Services
A workflow-first review of 10 AI SEO tools for marketing teams and agencies. See which fits research, content scoring, or AI-visibility and when to add...
Marketers: Buy Performance PR With UTM Tracked Leads and AI Citations
A measurement first playbook for marketers to buy auditable performance PR. Pay for verified placements, UTM tracked leads, and AI search citations.
5 Principles to Make Narrative Engineering Infrastructure for Founders
Five principles and a step by step workflow show how to treat narrative engineering as infrastructure, backed by academic evidence.
Founders: 4 AI Questions to Vet a Tech PR Agency
Founders' framework to vet tech PR agencies: four AI questions to demand dashboards, placement proof, and pilot or performance based contracts.
Marketers: Track 4 Metrics That Get You Cited by ChatGPT, GEO Playbook
A practical GEO playbook for marketers: rebuild pages as evidence containers, verify OAI-SearchBot access, and track four citation metrics by prompt cluster.
5 GEO Fixes Marketers Need to Win AI Citations, GEO vs SEO
A practitioner checklist that maps five quick GEO fixes to SEO tradeoffs. Make pages quote-ready, measure citation lift, and run tests this quarter.
Earn Citation Share: AI Visibility GEO Playbook Using the IAB 4 P's
Measurement first GEO playbook for AI visibility: use the IAB 4 P's, five KPIs, and earned media in a 90 Day sprint to grow citation share.
Founders: Earn Knowledge Graph Citations with Two Placements & Schema
Founder playbook to earn knowledge graph citations: publish a canonical About page, land two high authority placements, and add matching JSON LD to boost...
Why 50–90% of LLM Answer Citations Fail: An Engineering Test Plan
Implementation-first engineering test plan for building verifiable LLM answer citations. Maps recent benchmarks into retriever, chunking, verification,...
Content Teams: 4 Week Bing Copilot SEO Sprint to Earn Citations
Practical GEO playbook for content teams: secure indexing, add answer-first headings and schema, then run a 4 Week sprint to increase Bing Copilot citations.
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